About Vital Accounts

Vital Accounts is a Chartered Accountancy practice based in Twyning, Tewkesbury, and Great Malvern, proudly serving clients across Worcestershire, Herefordshire, Gloucestershire (including the Cotswolds), as well as nationwide and overseas.

Freya Nash-Ceen
Managing Director
A Chartered Accountant with extensive experience in finance and practice accountancy.

Introducing Freya...

The practice is led by Freya Nash-Ceen, a Chartered Accountant with the ICAEW (Institute of Chartered Accountants in England and Wales). Freya brings a wealth of experience from her time as a Finance Manager across sectors including banking and finance, oil and gas, and manufacturing. She later moved into practice accountancy and founded Vital Accounts to offer small businesses the kind of personalised, strategic support often missing from traditional firms. 

Freya is passionate about helping businesses grow and thrive and loves the strategic challenge of structuring clients’ affairs in the most tax-efficient, legal way possible. When she’s not diving into numbers, you’ll find her rock climbing, sailing, or walking the Malvern Hills.

We also work with a dedicated team of bookkeepers and associate accountants behind the scenes, ensuring smooth and timely service.

We offer much more than just year-end compliance.

At Vital Accounts, we provide proactive business advice and regular client contact throughout the year, not just when the accounts are due. Even our basic package includes a pre and post year-end meeting to ensure you're on track and making informed decisions.
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Why Choose Vital Accounts?

We’re not your average accountancy firm. Here’s what makes us different and why so many small businesses choose to work with us:


More Than Compliance​

We go beyond year-end accounts to help you truly understand your figures and make smart, tax-efficient decisions that work in the real world.

Business Advice​

We provide ongoing strategic advice to help your business flourish and make confident, informed decisions.​

Caring Service​

We pride ourselves on being friendly, supportive, and easy to talk to. There are no silly questions, we’ll take the time to explain it properly.​

Quick Communication

Frustrated by long waits? We aim to respond promptly, usually same day with clear, jargon-free advice.​

Personal Attention​

You’ll speak directly with your Chartered Accountant contact, who knows you and your business no being passed from person to person.​

Fixed Fees

We offer fixed fees, so you know exactly what you're paying for, with no surprises.​